Over the last couple of months I have really become aware of just how many wonderful friends I have. They come from all the different stages and environments of my life, ranging from people I’ve known since school days, to people I have met through work, to the people who run our local general store.

And they have made my somewhat turbulent life easier in all sorts of ways: by giving me a delicious sandwich for a picnic lunch as I was rushing off; sharing a laugh and a bottle of wine; listening to me when I was upset; doing a task they knew I would put off – the list goes on and on.

This has made me realise yet again just how precious friendship is, and what a difference it makes to our life. It is vital to reaffirm friendships, and continue to build them.

At Meta we firmly believe in making friends with our customers and suppliers. It is much more fun than having a distant, purely professional relationship, and brings joy into parts of work that people often have problems with. When we phone or make direct contact with people, we look forward to the conversation, and we believe that they usually enjoy the chat too.

Wouldn’t life be different if most of those you dealt with in your everyday life were friends of yours??


  1. Express your appreciation of the friendship of those around you
  2. Treat a customer or supplier as you would a friend – just chat to them like a real human being and be interested in them and their world.
  3. Be a good friend to someone by just doing a little something which makes a positive difference in their lives.


About Di Kamp

Di Kamp is chief executive of Meta and has been involved in the field of developing people and organisations for 35 years. She has worked with a variety of organisations, and specialises in enabling senior managers to guide their organisations from good enough to excellence, and enabling management teams to lead their people in a way that will enhance their performance. Di has written several books, including manuals for trainers, one on staff appraisals, one on workplace counselling, one on improving your excellence as a trainer, one on people skills, and one on being a 21st century manager. She is currently preparing a further book on the secret of sustainable successful organisations.

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