CREATIVITY AT THE SOURCE OF BUSINESS

For many years, especially in the early days of running a small business, I never quite saw the link between creativity and my work. Creativity for me meant paint a picture, do a drawing, mould a piece of clay, even perhaps do a bit of singing.  Then I started to discover that when I actually did something creative, work and my business seemed to flow that much easier.

I started to question for myself what is creativity and saw that in actuality that creativity is full self-expression. It takes many forms and is a natural extension of our gifts.  In coming to accept this realisation, I could begin to clearly see the link to the work I was doing. My work and the business I had created were my way to contribute and share that with others.

The more I accepted the concept that my creativity is my unique self-expression, I found myself with a magical way in which to clearly set my vision, values and actions for starting and maintaining a viable, sustainable business, and the more I allowed and activated my creativity the easier it became.  One of the most helpful exercises I did was to actually define for myself what CREATIVITY meant to me, choosing words that inspired and energised me.   It has become a powerful way of reminding myself of who I am and how to BE in relationship to my business:

C  Clarity

R  Release

E  Ease

A  Action

T  Timely

I  Insight

V  Vital

I  Inspired

T  Transform

Y  You

Homework:

  1. I invite you to take some time to discover the meaning of creativity and what it means in your life and your business.  Take 5-10 minutes of quiet time to remind yourself as to why you started your business.
  2. Write down what creativity means to you, where is it present in your life, where has it made a difference.
  3. Ask yourself where has the use of my creativity really helped in a work situation.

Take the word Creativity and choose powerful, inspiring words to spell it out, then post it somewhere to remind you.

About Di Kamp

Di Kamp is chief executive of Meta and has been involved in the field of developing people and organisations for 35 years. She has worked with a variety of organisations, and specialises in enabling senior managers to guide their organisations from good enough to excellence, and enabling management teams to lead their people in a way that will enhance their performance. Di has written several books, including manuals for trainers, one on staff appraisals, one on workplace counselling, one on improving your excellence as a trainer, one on people skills, and one on being a 21st century manager. She is currently preparing a further book on the secret of sustainable successful organisations.

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